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Amazon Could Offer ‘Hybrid Mode’ AI Search on Retail Site

Amazon has so far kept its Rufus AI shopping assistant largely separate from its main commerce search bar. But the retail giant is leaving the door open to adding AI commentary to search results, bringing browsing and researching more seamlessly into the buying process. That could mean hybrid ...

Amazon Could Offer ‘Hybrid Mode’ AI Search on Retail Site

Source: The Information

Amazon has so far kept its Rufus AI shopping assistant largely separate from its main commerce search bar. But the retail giant is leaving the door open to adding AI commentary to search results, bringing browsing and researching more seamlessly into the buying process. That could mean hybrid ...

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